Welcome to Sooraj Agro Mills
Our Passion
Rice is one of the most important food crops in the world, sustaining more than half of the global population. Its role goes far beyond nourishment — it supports rural economies, provides livelihoods for millions of farmers, and plays a vital part in food security across Asia, Africa, and Latin America.
At Sooraj Agro, we recognise the immense significance of this humble grain. Our commitment is to produce high-quality rice that honors its legacy as India and the world’s staple.
Our History
Sooraj Agro Mills (India) Pvt Ltd a leading name in rice processing and distribution, is known for its commitment to quality, professionalism, and sustainability. The company's journey began with Mr. Surendran Arumughan, its current Managing Director, who started as a large-scale rice farmer before expanding into wholesale rice dealership. Recognising the need for consistent quality in paddy processing, he established Surendra Modern Rice Mill in 1995. Products from the mill were marketed under the brand name Sooraj, quickly earning customer trust for their quality and reliability.
Driven by a vision of growth with responsibility, the company adopted a professional management approach, strict quality controls, and sustainability as central tenets of its operations. As demand grew and capacity needs increased, the business expanded into a new unit, incorporated as Sooraj Agro Mills (India) Pvt Ltd. Today, the company continues to deliver high-quality rice products while maintaining its focus on sustainable practices and customer satisfaction.
Our Commitment
Our Commitment
We are committed to delivering premium-quality rice to our customers worldwide. Our experienced team ensures that every grain leaving our facility meets stringent quality standards. Driven by a passion for excellence, we embrace sustainability and environmental stewardship in all aspects of our operations. Continually investing in better processes, we strive to reduce our footprint while upholding our reputation for integrity, quality, and innovation.
About Sooraj Agro
Our Mission
Sustainability
Our Mission
We uphold the highest standards of quality at every stage of production. With a steadfast commitment to excellence, we deliver rice products that are consistently fresh, safe, and of superior quality — earning the trust of customers.
Processing
Sustainability
Our Mission
Our rice mills are outfitted with state-of-the-art technology and modern machinery to ensure that our products consistently meet the highest quality standards. We continually invest in upgrading our equipment to enhance processing efficiency and retain our competitive advantage.
Sustainability
Sustainability
Sustainability
We have adopted a range of green initiatives — including water conservation, solar power, energy-efficient systems, and effective waste management — all with a commitment to safeguarding the environment and preserving natural resources for future generations.
Products
A selection of the finest Kerala rice varieties. With each grain passing rigorous quality tests. We offer a diverse range of high-quality options, from Jyothi Matta to nutritious broken rice. Our products are the epitome of superlative rice, catering to discerning tastes.
Jyothi Matta
This long grain matta rice is used extensively in Kerala cuisine and has a distinctive red hue due to the bran layer on the grains. It has a unique, slightly nutty flavor and a pleasant aroma. It is considered a nutritious rice variety.
Unda Matta
Unda matta is a short-grain variety of matta rice, which is a type of rice cultivated in Kerala. It is characterized by its reddish-brown color due to the presence of the pericarp. It has a slightly nutty and earthy flavor. It is a good source of fiber, vitamins, and minerals, making it a healthier alternative to white rice.
Single Boiled Matta
For single boiled rice, paddy is partially boiled in its husk, then dried and milled. The grains are typically firmer with grains that tend to be more separate. It may have a slightly different taste and cooks faster.
White Kuruva Rice
Kuruva rice is a traditional, indigenous variety of rice from Kerala, known for its small, round, white grains, it has a nutty flavour. It is known to be easier to cook and absorbs flavours well. Typically grown during the main paddy season in Kerala.
Ponni Rice
Ponni rice is a hybrid variety developed in neighboring Tamil Nadu. It has medium-length grains, which become fluffy and separate when cooked. It has lower starch and glycemic index making it a healthy option. With a fragrant aroma and distinct flavor, it is very versatile used extensively in many rice dishes including pulavs an daily meals.
Idli Rice
Idli is a soft & fluffy steamed cake made with fermented rice & lentil batter. This rice is a subset of parboiled rice and are specific varieties chosen such that they are whiter in color, fatter in dimension and can also aid fermentation.
Broken Matta Rice
Broken rice retains most of the nutritional value of whole rice, including carbohydrates, vitamins, and minerals. It is very useful in making rice porridge and soup as broken rice cooks faster. It can also be used in the production of rice wine ane rice flour.
